Singing Machine Karaoke: Specialized Takeover

Subject: Singing Machine Karaoke
Brand: Singing Machine
Singing Machine Multiple ProductsThere are a lot of karaoke brands out there, and it’s no wonder why: karaoke is insanely popular. It doesn’t require you to be good at singing, it’s great to do with friends, and it never gets old.

That being said, not all karaoke brands are created equally. Karaoke machines are like computers – while there are a ton of companies that manufacture them, there are only a few who are known for their high quality products – Alienware, Toshiba, etc.

Singing Machine is one of those brands that’s known for quality products. Here’s why:

Broad Development = Garbage (Usually)

Singing Machine only makes products based around karaoke and singing in general. Other brands make a lot of other products besides their machines.

While it’s possible to have a broad company make a good karaoke machine, it doesn’t happen a whole lot.

Let’s visualize why:

If a company has 100 employees and they are making 50 products in a bunch of different categories, then each employee will only have a little bit of knowledge in each category.

The workers will be able to make the machines, but not because they have an inherent understanding of how they work. Instead, they can make them because they have step-by-step instructions to go by.

And then let’s take the customer support representatives. Are they going to have a full understanding of each product that they’re giving support for? Again, no, they won’t. They’ll only have a little bit of knowledge on each product in each category.

It’s entirely possible that the worker will correctly assemble the machine by following the instructions. And it’s entirely possible that the customer service representative will be able to answer your question. But it’s not likely.

Specialization = Quality

Let’s reverse the example above. Instead of 50 different categories of products, the company now only makes products in one category.

The workers will be able to construct the machines perfectly. Not because they are following instructions, but because they have an inherent understanding of the machine, the components involved, and how the components interact with each other.

The customer service representatives won’t just be flipping through a book of questions and answers – again, they’ll know how the machines work on a higher level. Not only that, but if they’re fielding questions about the same types of products day in and day out, they’ve probably heard almost every question or complaint before. Including yours.

This isn’t to say that all companies who make a wide range of products are bad, but in the world of karaoke, it certainly seems that way. Singing Machine shines because they are specialized – the other ones just struggle to keep up with them.

Let’s take a look at some of their products

#1 Singing Machine SML-283P CDG Karaoke Player
Singing Machine SML-283P
Price: Click Here To View

There’s a reason why we’re covering this as the first product.

The reason is because it’s Amazon’s #1 bestselling karaoke machine. Yep – out of every single machine available on Amazon, even the cheaper ones, this one has the most customers.

This is product specialization in a nutshell. Companies who focus on one specific niche like Singing Machine can truly take over.
Here’s why it’s #1:

Price

You will see a lot of karaoke machines in the range of $50 to $70, but the 283P from Singing Machine is only $44.44 with free shipping.
Other brands will price their products cheaply because they buy cheap parts for them. Cheap parts means a cheap machine which means cheap sound quality and an easily breakable product.

Singing Machine is able to price their products so cheaply for two reasons.

1. They sell so many of them that they can take a smaller profit margin on each one
2. They make so many that they get the parts cheaper than others
It makes sense, really. If you buy in bulk, then you get cheaper materials. Singing Machine knows that their products will sell at a blinding pace so they make a lot of them at a time which means a lower cost to them.

Aesthetic coloring

Lots of adults will sing karaoke at a bar, but it’s rare that they will do it at home. At home, kids are the main customers of karaoke machines. And kids like their stuff to look cool.

This karaoke machine from Singing Machine comes in two variations – pink and black. Pink is good for the girls, black is good for the guys.

The machine also lights up when it’s turned on, so you really get the singing “experience”. If you were to sing on stage in front of 10,000 people, then you better believe there would be some crazy lighting effects going on the stage to hype you up. Singing Machine knows this, and while the lighting is nothing like a professional venue, it’s still pretty cool.

Durability

Karaoke is an activity that usually has a lot of moving involved. If a cheap machine from the other guys falls off of a table, it’ll break into a thousand pieces.

Singing Machine, on the other hand, recognizes that karaoke is a fun activity. They make all of their products to be incredibly durable, even when little kids or drunk adults are involved.

In summary? If you’re looking for a budget karaoke machine, then get this one from Singing Machine. It’s worth taking a look at the other models below too, though.

#2 Singing Machine SML-385 Top Loading CDG Karaoke System
Singing Machine SML-385
Price: Click Here To View

Curious why we’re covering this one as the second in the list? You guessed it – it’s the #2 selling karaoke machine on Amazon.

This one is a little bit more expensive than #1 by about ten dollars. It comes with a lot of extra features, though.

To start, it’s more of a “system” than a portable karaoke machine. It’s a decent size, so it’s better for stationary use.

Another cool feature is that it has two microphone jacks and a volume control for each one. This makes it perfect for singing karaoke duets, beat boxing, etc.
The coolest feature, though? The light show.

When the SML-385 is turned on, it doesn’t just light itself up – it lights up the entire room. This is perfect for something like a college dorm for when you want to be able to create a party in seconds.

Finally, the overall feel of this one from Singing Machine is just high quality. The buttons and knobs are all a glossy silver finish, the machine itself is pure black, and the lights are blue and pink. If someone were to ask you how much this unit cost, you would be able to tell them $100+ and they’d believe you.

That’s the beauty of a specialized company like Singing Machine – their products are just good.

#3 Singing Machine SMM-205 Unidirectional Dynamic Microphone
Singing Machine SMM-205 Unidirectional Dynamic Microphone
Price: Click Here To View

Once again, we see that specialization means quality – this microphone is the #1 bestseller on Amazon in the microphone category.

It’s unidirectional, which means that you don’t have to speak directly into it to get a good effect. Lower quality microphones won’t register your voice unless you’re speaking directly into the top of it. This one catches you from all angles, which is important in karaoke, because, as we covered before, you’re probably going to be moving around a lot.

It also has a 10 foot cord to accommodate that movement.

If you already have a karaoke system that’s not from Singing Machine, it’s worth taking a look at this microphone. You can have the best audio system and sound output in the world, but if you don’t have the microphone to match that quality, then you won’t be able to utilize the features to their fullest extent.
It’s like if you have a 800 pound weight set but you can only lift 30 pounds. Sure, you have the best weight set out there, but it’s not really useful if you don’t have the input to back it up.

#4 – Singing Machine iSM1028Xa
Singing Machine iSM1028Xa

This karaoke system is over $600. It’s best for restaurants, bars, etc. that need a professional setup to impress patrons. It has two massive speakers and one control panel. It looks like it could be in a spaceship.

Not for the faint of heart. You’ve been warned.

Click here (amazon.com) to view this ridiculous karaoke system.

You convinced yet?


If you’re looking for a karaoke system, look no further than Singing Machine. The specialization is unmatched. All of their products have over four stars on Amazon, and they hold the #1 to #3 spots in most of the categories related to singing.

They’ve been in business longer than most of their competitors. They sell cheaper products that are of higher quality than their competitors. They have better support than their competitors.

Really, they’re the full package. Scroll up and check out one of their products to get started on your karaoke journey.

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